Gustavo Kuerten, the tennis player, is one of the greatest athletes of all time.

But it was Guga, the person, who truly won the hearts of fans around the world.

One unforgettable example of that charisma is the heart he drew on the clay at Roland-Garros, moments after his 2001 victory.

A heart that touched millions of others.

To mark the 25th anniversary of his rise to World No. 1,

Stella Pure Gold and Guga are not only bringing that golden moment back to where it all began— they’re also immortalizing it, fulfilling a wish from the French Tennis Federation to preserve that heart forever.

For the last 60 years, Skol has been at the heart of Brazilians' funniest moments—pranks, adventures, and unforgettable stories. To celebrate our anniversary, we’ve reimagined classic scenes from 2001: A Space Odyssey, featuring the wildest real-life experiences that our consumers have shared with our beer.

In every game, the player's most desired item is its currency - used to purchase new characters, maps, weapons, and skins. However, there is one thing gamers can't do with this money: invest it. So, Mercado Pago decided to step in and offer players a way to invest the money they make in the game. By using a native tool featured in most games - "send a gift to a friend" - we integrated our financial services into the gameplay.

How does a small restaurant in Rio de Janeiro stand out against huge delivery apps? By proving to its customers that when it comes to delivery, they are the fastest in the game. To do so, we designed a special stage in Super Mario Maker 2 in which a player has to deliver a box. We created Fabene’s avatar, set a record, and challenged the top speedrunners in Brazil to beat it

Brazilians are so crazy about League of Legends, that some of them decided to make a living out of their love for the game, selling fan made digital arts, tattoos, toys and even cupcakes. But due to all the bureaucracy and licensing Riot has to deal with, it is almost impossible for the company to recognize them. That is why, in the celebration of the 10th anniversary of the game in the country, we found a way to give them the recognition they always deserved.

The Simpsons has made some bold predictions that ended up coming true. At least once in your life, you heard someone saying: “Hey, this is just like that Simpsons episode”. So, we decided to use it in our favor and created this print campaign, using three of their most bizarre and famous predictions that became true.

The Demon Souls is a game where players invade other player's worlds in order to kill them. The game is known to be the hardest ever made. In other words, it was the perfect game for Save One Person to spread awareness about the importance of organ donation. Instead of killing other players, our streamers gave their opponents an extremely rare revival item. As they donate life in the virtual world, they spread the word that anyone can donate life in the real world too.

In Brazil, Whatsapp's scams are a huge problem. And 90% of them begin with a stranger pretending to be someone from your family. Well, with so many people saying they are a family member, it is time for a DNA Test. But we are not talking about the ones you see on TV, Whatsapp's DNA Test doesn't need any genetic material. We transformed a set of security questions into exclusive stickers for you to use, everytime someone sends a message asking for money.

Due to the COVID-19, there was a reduction of more than 70% in the diagnosis and treatment of breast cancer in Brazil. Tietê Plaza, one of the largest shopping malls in the country, was about to reopen its doors and decided to do something to change that. In partnership with the most important international and local fashion stores, we replaced traditional fashion mannequins for a special one: a mannequin doing a breast self-examination.

To promote The Russo Brothers' latest show, Deadly Class, which follows the journey of 80s teenagers training as assassins, we encountered a challenge: it was already a year packed with major premieres, including the highly anticipated finale of Game of Thrones. Realizing that viewers were already dying for these shows, we thought they wouldn’t mind dying for one more. So we developed an 80s-style arcade game where the objective is simple: eliminate fans of competing shows.

To promote the premiere of
The Exorcist, using the 360° technology as part of the creative idea, we decided to give our fans a unique opportunity: the chance to be exorcised.